WORKS

card__https://images.microcms-assets.io/assets/dd529f90d7464fe998a881e0965d5ac7/7bd68136480146f4986766e660b77b03/AOYAMA%20CHRISTMAS%20CIRCUS%20BY%20AVEX__thumbnail.jpg?fm=webp&h=980&fit=crop

SPATIAL CREATIVE

AOYAMA CHRISTMAS CIRCUS BY AVEX

CLIENT / avex

SERVICES / ARTWORK DESIGN, INTERACTIVE SYSTEM DEVELOPMENT, VIDEO PRODUCE

©2019

イルミネーション『aoyama christmas circus by avex』は、南青山を彩る冬の風物詩。第14回目となる2019年は、来場者体験型のクリスマスツリーをモチーフにstuがプロデュース・演出・制作を担当。

「ツリーの中に住むサンタクロースがイルミネーションの光を点灯させる」というストーリーを軸に、映像と電飾が連動するユニークな演出を実施。来場者がボタンを押す度に毎回異なる演出が現れるというランダム性を組み込み、参加する楽しさと鑑賞する楽しさを併せ持つ環境をデザインした。


THE ILLUMINATION "AOYAMA CHRISTMAS CIRCUS BY AVEX" IS AN ICONIC WINTER FEATURE THAT COLORS MINAMI AOYAMA. FOR THE 14TH, 2019, STU WAS IN CHARGE OF PRODUCING, DIRECTING AND PRODUCING A VISITOR EXPERIENCE-TYPE CHRISTMAS TREE.

BASED ON THE STORY OF "SANTA CLAUS LIVING IN A TREE AND LIGHTS THE LIGHTS", A UNIQUE PERFORMANCE IN WHICH THE IMAGE AND THE ILLUMINATION ARE LINKED. STU DESIGNED AN ENVIRONMENT THAT COMBINES THE ENJOYMENT OF PARTICIPATION AND OF VIEWING BY INCORPORATING THE RANDOMNESS IN WHICH EACH TIME A VISITOR PRESSES A DIFFERENT EFFECT AND PERFORMANCE.


https://images.microcms-assets.io/assets/dd529f90d7464fe998a881e0965d5ac7/a32bd42735c54f049fc499990b5df394/AOYAMA%20CHRISTMAS%20CIRCUS%20BY%20AVEX__images__001.jpg
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https://images.microcms-assets.io/assets/dd529f90d7464fe998a881e0965d5ac7/b08b35fc541140a28a3a03b7dc0b097c/AOYAMA%20CHRISTMAS%20CIRCUS%20BY%20AVEX__images__003.jpg
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#SPATIAL CREATIVE

#2019

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