stu Launches New Brand "fragile"

Tokyo-based creative technology company stu announces the launch of its new brand “fragile”, exploring the transient nature of existence through art and technology
Brand site: https://www.fragileart.net/

Instagram: https://www.instagram.com/art_fragile/

■ About fragile

All things on Earth are transient.
Nature’s phenomena, life’s ambiguity, humanity itself –
each exists in harmony with the natural order.
As creatures of this world, we strive to create and explore.

■ stu’s Journey to fragile

stu has been creating entertainment content by combining cutting-edge technologies like 5G, XR, and AI with creative fields such as visual experiences and experience design. We’ve collaborated with private companies and government agencies to bring these projects to life.

Leveraging our expertise in entertainment and advanced technology, we’ve expanded into creating art pieces. A notable example is our participation in the “Bulgari Serpenti: 75 Years of Infinite Tales” exhibition. For more information, please refer to our previous press release.

Our work has gained recognition not only in Japan but also internationally. We recently received the prestigious iF DESIGN AWARD 2024, one of the world’s top three design awards. For more details, see our press release.

About stu Inc.

stu is a cutting-edge creative technology company on a mission to reinvent entertainment. Headquartered in Shibuya, Tokyo, and led by CEO Takayasu Kuroda, stu stands at the intersection of advanced tech and immersive experiences, blending 5G, XR, and AI with innovative visual and experiential design. Our borderless creative team pushes the boundaries of what’s possible, developing next-generation entertainment content that captivates audiences.

From our edge tech initiatives in the metaverse to our content development featuring world-class production workflows like writers’ rooms and pre-visualization, stu is pioneering the future of entertainment. We collaborate with industry leaders and government bodies to bring visionary ideas to life, setting new standards in the digital age.

Founded in 2017, stu continues to grow rapidly, attracting top talent and partnering with global brands to create unforgettable experiences. Our work spans virtual productions, live events, interactive installations, and cutting-edge digital platforms, always with an eye toward innovation and audience engagement.

Join us as we shape the next era of entertainment.

Official Website: stu.inc
Official X (formerly Twitter): twitter.com/stuinc_