stu and NEWh Join Forces to Create Innovative Blended Online and Offline Experiences

stu and NEWh have announced a strategic partnership to develop next-generation experiences that seamlessly merge online and offline worlds.

 

■ Partnership Background

The digital landscape has evolved rapidly, reshaping consumer behavior and creating demand for fresh online experiences. With the proliferation of 5G, advancements in AI, and sophisticated VR/AR hardware, we’ve seen a surge in immersive digital experiences, particularly in the realm of metaverse technology.

While the metaverse opened new avenues for customer engagement and attracted significant investment, the post-pandemic return to physical experiences has temporarily cooled interest in purely virtual interactions.

This partnership aims to create dynamic hybrid experiences that harness the best of both physical and digital worlds. By leveraging metaverse technology and other advanced digital solutions, we’ll explore innovative ways to connect with customers across the physical-digital divide.

■ Partnership Overview

stu and NEWh will collaborate on designing, planning, and implementing experiences that seamlessly integrate online and offline elements, guided by in-depth user and customer behavior analysis. Our goal is to enhance customer journeys and offer unique experiences that neither standalone metaverse applications nor traditional offline experiences can match.

Roles of Each Company:

• stu:
  
  
  
  • Craft engaging concepts that bridge real and virtual environments, drawing on their acclaimed experience design expertise in the entertainment industry
  
  
  • Bring these concepts to life using state-of-the-art technology
  
  
  
  


• NEWh:
  
  
  
  • Spearhead new business and service strategy development
  
  
  • Design optimized customer journeys based on comprehensive consumer research
  
  
  • Transform experience strategies and content into tangible, impactful experience flows
  
  
  
  

Kenji Kamiya, CEO of NEWh Inc., comments: “As metaverse and online experiences become increasingly mainstream, we need to move beyond novelty. This collaboration will focus on creating real value for customers and developing sustainable business models in this dynamic space.“

Masato Imamura, Vice-President of stu Inc., comments: “At stu, we’ve always pushed the boundaries of innovation, combining advanced technology with top industry talent. This partnership with NEWh allows us to amplify our strengths, delivering compelling experiences to a broader audience, deepening customer engagement, and driving long-term business growth.“

About NEWh Inc.

NEWh is an innovation design and studio specializing in new business and service development for large corporations. Using proprietary frameworks and processes, they execute end-to-end solutions from idea generation to product development, implementing businesses and services that continue to be chosen by the future and customers.

Company Name: NEWh Inc.
Location: Otemachi Building B1, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
CEO: Kenji Kamiya
Founded: January 2021
Official Website: https://www.newh.co.jp

About stu Inc.

stu is a creative technology company on a mission to reinvent entertainment. Headquartered in Shibuya, Tokyo, and led by CEO Takayasu Kuroda, stu stands at the intersection of advanced tech and immersive experiences, blending 5G, XR, and AI with innovative visual and experiential design. Our borderless creative team pushes the boundaries of what’s possible, developing next-generation entertainment content that captivates audiences.

From our edge tech initiatives in the metaverse to our content development featuring world-class production workflows like writers’ rooms and pre-visualization, stu is pioneering the future of entertainment. We collaborate with industry leaders and government bodies to bring visionary ideas to life, setting new standards in the digital age.

Founded in 2017, stu continues to grow rapidly, attracting top talent and partnering with global brands to create unforgettable experiences. Our work spans virtual productions, live events, interactive installations, and cutting-edge digital platforms, always with an eye toward innovation and audience engagement.

Join us as we shape the next era of entertainment.

Contact: contact@stu.inc
Official Website: stu.inc
Official X (formerly Twitter): twitter.com/stuinc_

For inquiries regarding this release:
NEWh Inc. PR: Miyanishi
Email: pr@newh.co.jp

stu Inc.
Email: contact@stu.inc